As the economy is still a bit in the pits, automotive companies are discovering new ways to get consumers excited about their products. The Smart fortwo car, owned by the Penske Automotive Group, is one of the companies who have taken to the streets to show people what they are missing.

The Smart fortwo is about five feet high and less eleven feet wide – not the ideal size for the typical “bigger is better” ideal of the American consumer. But Smart fortwo offers a different kind of convenience, such as the ability to tightly maneuver through city streets.

With Jill Lajdziak on board as Smart’s new marketing guru, Smart is tackling new ways to be introduced to the American public. Aside from Internet marketing like banner ads that were previously never used by Smart, the company is literally taking to the streets with the Smart fortwo. Allowing pedestrians to sit in the car and experience all it has to offer will surely opens eyes and minds to the benefits of the Smart car brand. Auto Shippers wishes the Smart brand good luck in this promotional journey.