Image is paramount in car sales, as folks at Volkswagen have found out over the years. The German-based company that dominated to the 1970’s car market has slid to the back of the car race since then, with suggestions being made more and more frequently to pull the brand out of the United States. Word of mouth has not been improved for the company by the constant change of presidents in the U.S. sector – many took the chance to leave VW as soon as another opportunity was offered. Jonathon Browning, the new president of the U.S.’s sector, has plans to change all of this.
The company plans to increase their sales by major numbers, projecting 2018 to be the year they meet their goal. Browning cites the Audi sector of the company to be a large part in their comeback. Hoping to replace Toyota in the top four car brands, Browning says, “I’d much rather be in the starting lineup than sitting on the sidelines.” Auto Shippers would like to see Volkswagen thrive, and wishes Browning good luck on his lofty venture.