Cadillac’s found their new punch line, and they’re hoping we all get it.
After months of brainstorming since the new U.S. marketing chief Joel Ewanick arrived on the Cadillac scene this May, the company has begun to use its new slogan in advertisements – “the new Standard of the World.”
Cadillac, known as a luxury brand, has began to cater to the rest of us. The company began to offer a 24-month lease, and sales have skyrocketed – Cadillac reports a 50% increase in their numbers since last August. Some companies may frown upon this “normalizing” of a luxury brand, claiming that it will destroy the prestige built over the company’s life. However, in a time where Americans are struggling to pay the bills and wondering what’s next, Cadillac is wise to soften their branding and open up a lease option for those who need it.
Auto Shippers thinks it’s refreshing for a car brand to maneuver expectations a bit in order to serve the consumer’s needs. We can’t wait to see what Cadillac may think of next.