As the economy comes back from the worst recession in recent memory, car dealers are banking on new models to help drum up business. A small Italian import has many hopes high as it re-enters the American market.

Laura Soave, the head of the Fiat brand in North America, is tremendously optimistic for the Fiat’s latest debut stateside. Soave is quoted on freep.com saying, “You used to have to be pretty wealthy to appreciate an Italian automobile such as a Ferrari or Maserati…Now we can bring that experience into another category.” In a car market that is getting smaller and smaller (literally), the same article with freep.com claims the import is, “…Chrysler’s best hope to compete in a U.S. subcompact and minicar market that is expected to double by 2014.”

The aim is for the under 30 crowd, the mobile, younger crowd living in cities who are looking for a smaller, smarter way to get around than traditional sedans and SUVs. The Fiat brand is also hoping to charm some of the “27 million Italian-Americans” with national pride.

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