There is no exact science to building customer loyalty among car brands. Consumers tend to stick with what they know works. According to a study released in late December by J.D. Power and Associates, consumers seem to know what they want and that they plan to stick with what they know.

Car brand loyalty was polled among drivers, and there was a tie for the top spot – Ford and Honda are sharing the crown, with 62% of drivers staying loyal to the brand. Saab came in last place, with only 6% of previous drivers willing to re-purchase from the brand.

Followers have different reasons for sticking with Ford and Honda. According to an article with USAToday.com, Ford drivers are more likely to stay with Ford because Fords are, “…fun to drive [and] features snappy styling.” Honda drivers stick with the brand because, “…resale value and safety.”

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