As the economy slowly recovers, automakers know how important it is right now to create vehicles that not only serve their loyal markets, but to expand into new ones. Chrysler is hip to this idea, and is choosing to try to sink hooks into the luxury market. Those of us who have followed Chrysler throughout the years watched the auto giant attempt this with the Sebring – which didn’t garner the results they hoped it would.

This time around, according to an article with autoweek.com, Chrysler is again attempting, “another shot at the vast mid-sized sedan market, a target it missed badly with the Sebring.” The new “200” model will be aimed at the more urban set with, “refined design, luxury touches inside, a quiet ride and responsive handling – at affordable prices.”

According to the same article, “’Chrysler’s mission is to bridge the gap between aspiration and ownership.” Our auto shipper companies are interested to see how well this gap merges.