Since 1917, Subaru has been producing sound vehicles of all makes and models. Now, Japanese Subaru may begin manufacturing their vehicles in China.

While many car companies already have factories producing their vehicles set up in China, Subaru has been hesitant to do so. The company only began selling vehicles in the country in 2004. However, the president of Fuji Heavy Industries, the company that owns the Subaru brand, has decided to make the move to China.

President Ikuo Mori shared with autonews.com that importing Japanese cars to sell in China creates a larger profit margin than producing on Chinese soil. Mori explained that it is time to move the brand to the largest vehicle market in the world in order to reap the benefits of this booming economy. Auto Shippers applauds this bold move, as Mori projects this venture will not be profitable for two years. Talks about this venture are underway, and decisions should be announced by the end of the year.