Honda is riding the next virtual advertising wave. The car company giant is now advertising on Facebook.com’s virtual game, “Car Town”.

This is not the first time a company has inserted themselves into virtual reality, with companies like 7-11 already advertising in the virtual farm building game on Facebook, “Farmville”. Honda is hoping to target the over three million users with billboards incorporated into “Car Town’s” background.

This marks Honda’s first advertising venture on the social media giant. The company is using this opportunity to launch the new model of the hybrid CR-Z into the social media world. Steve Center, president of Honda’s advertising sector, says, “Marketer and game developers will discover they are building powerful channels and that there’s enormous property for sale.”
Here at Auto Shippers, we think it’s a fantastic idea to advertise in virtual worlds – it provides even more reality for virtual games and a great way to show gamers new developments in the automotive industry.