There is no exact science to building customer loyalty among car brands. Consumers tend to stick with what they know works. According to a study released in late December by J.D. Power and Associates, consumers seem to know what they want and that they plan to stick with what they know. Car brand loyalty was […]
Electric cars aren’t the only big news in autos for the New Year. An article with the Detroit Free Press shares Ford’s announcement to incorporate gas-saving technology into several Ford models. The new technology features a start-stop technology that, “…save[s] fuel by turning an engine off when the vehicle is idling and quickly restarting it […]
Speed isn’t important to most of us while shopping for a new vehicle, but for a police officer, speed is a key component in law enforcement. An article with the Detroit Free Press reported that Ford’s new Police Interceptor delivered the quickest lap time of all the car companies who performed at the L.A. Sheriff’s […]
Ford may be optimistic about their future, but they are certainly taking the time to remember their past. An article with the Detroit Free Press reports that, “A museum celebrating the Ford Model A is planned for southern Michigan that will be housed in a building designed to resemble one of the automaker’s old dealerships.” […]
While daily news still reports the closing of factories and plants, there is the occasional bit of news that gives hope for those in the auto industry. According to the Detroit Free Press, there may be some of this hope arriving in Michigan soon. Governor Jennifer Graham is reportedly trying to sell Ford on the […]
Ford is not afraid to make changes, nor are they afraid to end one brand to better another. We see this aggressive attitude again as Ford made the announcement to discontinue their Mercury brand in order to focus on their Lincoln line. As the Lincoln brand moves forward, Mercury is not the only faction of […]
As of 2011, an old favorite will no longer be available stateside. Ford announced mid-September that the next model of the Ford Ranger pick-up truck will not be sold in North America after 2011. While this model was very popular in North America in the late ‘90s, sales dwindled since then. Ford is trying to […]
