Tag Archive | "Honda"

Brand Loyalty Poll Results

January 11, 2011 No comments yet

There is no exact science to building customer loyalty among car brands. Consumers tend to stick with what they know works. According to a study released in late December by J.D. Power and Associates, consumers seem to know what they want and that they plan to stick with what they know. Car brand loyalty was […]

Making Virtual Reality Even More Real

August 28, 2010 No comments yet

Honda is riding the next virtual advertising wave. The car company giant is now advertising on Facebook.com’s virtual game, “Car Town”. This is not the first time a company has inserted themselves into virtual reality, with companies like 7-11 already advertising in the virtual farm building game on Facebook, “Farmville”. Honda is hoping to target […]